The world has drastically changed since the start of selling products online. Facebook and Twitter have taken the online conversation by storm. Instagram puts together a picturesque view into a friend or stranger’s life. Pinterest has allowed millions of people to share their common interests by simply posting a picture to a bulletin board. And then you have LinkedIn, Google+, SnapChat, Clipix, and many more. Lathwood Media will properly leverage all social platforms to build community, conversation, and relationships with your target audience.
Lathwood Media will use all social media platforms paid advertising to target and define a company’s audience by specific demographics, value, size, similarities, and purchasing behaviors
Our social team will focus on building communities and relationships around your products. Increasing brand awareness, exposure and engagement are very important when growing your business online.
Our team will conduct audience and industry research to analyze current demographics that must be targeted.
Lathwood Media will take different angles to measure user engagement. The metrics include Coverage (impressions), Unique Reach, Engagement rate based off likes/comments, and users who have brand-related items appear on their timeline.